• Boone Caughey

5 Things I Learned From Building Websites

This is just a quick post with five lessons I've learned from building and managing small business websites over the past decade:

  1. Almost nobody will visit...unless you make it extremely easy to find and give them a good reason to.

  2. Not all marketing channels are relevant or necessary for your business. Experiment and find a handful (maybe 2-4) that work for you, then expand as necessary.

  3. Your brand should attract, inform, entertain, and build trust.

  4. A good website can provide ROI that would make Bitcoin blush.

  5. People spend a lot of time and money online. A lot!