5 Things I Learned Building Websites
A quick post with five lessons I've learned from building and managing small business websites over the past decade:
Almost nobody will visit...unless you make it extremely easy to find and give them a good reason to.
Not all marketing channels are relevant or necessary for your business. Experiment and find a handful (maybe 2-4) that work for you, then expand as necessary.
Your brand should attract, inform, entertain, and build trust.
A good website can provide an insane ROI.
People spend a lot of time and money online. A lot!